Homes & Villas by Marriott Bonvoy

Modular Email Design System

I led art direction for performance-driven email campaigns designed to elevate luxury travel storytelling while supporting conversion across the customer lifecycle. Working within a flexible modular system, I created scalable designs that could adapt across destinations, promotions, personalized content and high-volume campaign launches.

Flexible modules built to support personalized content at scale.

Modular architecture designed to scale efficiently across destinations and campaign types.

Award-winning promotional campaign driving seasonal engagement and bonus point activation across luxury travel audiences.

Subtle animation added to a clean, gratitude-led layout to extend engagement beyond static email.

Flexible storytelling framework adapted for a pet-friendly travel audience.

Seasonal storytelling with clear hierarchy and responsive behavior across devices.